Category Archives: food truck

Top 5 Dessert Trucks in LA

With summer coming to an end, we can finally let those beach bodies go and indulge our cravings for sweet treats once again!  While there are many dessert options to choose from in Los Angeles, few are mobile.  Here are our top five dessert trucks that you can find driving your way. 5. Sugar Babies… Continue reading »

America’s Top 10 Most Interesting Food Trucks (and then some) of 2014

While we don’t know exactly which country invented the concept of a mobile food cart or truck, we can definitely agree that the modern gourmet food truck was an American invention!  America’s best food trucks are the unusual and crazy ones that make themselves a monument of the town they serve in. It’s Independence Day… Continue reading »

LA Summer Food Truck Events You Shouldn’t Miss

            Summer in a city as vast as Los Angeles is a time for community building affairs and food-centered festivals.  While there are many events to choose from this summer, here are a few diverse options, where you can find some of LA’s best food trucks stationed at. Saturday Night… Continue reading »

U.S. Gov’t Supports Food Trucks

President Obama and Secretary of State Kerry have announced their support for the U.S. Food Truck Industry at Expo Milan 2015, an international food exposition. 98 Countries so far are participating, and the U.S. has committed to creating a “Food Truck Nation” expo showcasing this new wave of homegrown creativity. “Our program will showcase the… Continue reading »

Jon Favreau’s Food Truck Themed Chef Movie Premieres at SXSW

We are so excited to see this much anticipated food truck movie. Congrats to Roy Choi for teaching filmmaker Jon Favreau how food trucks are done! #authentic “Jon Favreau’s wonderfully entertaining return to independent filmmaking works beautifully as our 2014 opening-night film, with his sharp and funny take on the world of food, artistry, and… Continue reading »

What’s the best way to campaign for Emmy nominations? Themed Food Truck Promotions, of course!

What’s the best way to campaign for Emmy nominations?  Themed Food Truck Promotions, of course!

Just ask Netflix. The company recently promoted their acclaimed show “House of Cards” for Emmy consideration with a free lunch from a gourmet food truck for any eligible voter. As a clever tie-in to the show, the truck masqueraded as Freddy’s BBQ, a fictional barbeque restaurant frequented by the character Frank Underwood, played by Kevin… Continue reading »

Featured Food Truck: Petaluma Poultry “Support your local chicken”

Featured Food Truck: Petaluma Poultry “Support your local chicken”

Petaluma Poultry Co is the latest company to use a rented food truck and take to the streets to promote their product with their “Support your local chicken” food truck campaign at the 39th Solano Ave Stroll event in San Francisco. The one day event has been called the “oldest and largest street festival in… Continue reading »

Featured Food Truck: Hot Pockets

Featured Food Truck: Hot Pockets

The spotlight this week is on Nestle USA’s Hot Pocket truck; the latest promotional food truck to hit the street to promote a product. The company partnered with food truck experts, Road Stoves, to brand, set up and staff a truck for the day-long event in Hollywood to showcase the changes made to the popular… Continue reading »

Advertising on Food Trucks

Advertising on Food Trucks has become big business. Fortune 500 companies such as Verizon, Frito-Lay, and gaming conglomerate NAMCO are just a few that have tossed their hats into the ring. Considered one of the most direct brand to consumer experiences, the onslaught of “gourmet” catering trucks with corporate branding have taken cities by storm…. Continue reading »

Food Truck Elements..

Renting a catering truck. Lot’s to figure out. First of all, depending on the city in which you plan to operate your food truck, there’s a myriad of regulations you have to sift through. City, County, State, and Federal regulation all play a part. In this article we’ll examine some key elements.  Additionally, we’ll briefly… Continue reading »