Kogi Food Truck Makes List of Top LA Restaurants

Kogi Food Truck Makes List of Top LA Restaurants

Kogi Food Truck Makes List of Top LA Restaurants Pretty impressive for a food truck to be considered one of LA’s best restaurants. Congrats, Kogi BBQ http://www.laweekly.com/squidink/2014/04/15/20-best-restaurants-in-los-angeles

Google Glass Explorer Story: Roy Choi

Jon Favreau’s Food Truck Themed Chef Movie Premieres at SXSW

We are so excited to see this much anticipated food truck movie. Congrats to Roy Choi for teaching filmmaker Jon Favreau how food trucks are done! #authentic “Jon Favreau’s wonderfully entertaining return to independent filmmaking works beautifully as our 2014 opening-night film, with his sharp and funny take on the world of food, artistry, and… Continue reading »

Food Truck Reading List

As the food truck culture further expands into the world of books, we will endeavour to bring to you some of our picks for the best in food truck literature. Found your own favorite food truck book? Send us a note and we may feature it next time! Happy reading everyone. This week’s picks come… Continue reading »

What’s the best way to campaign for Emmy nominations? Themed Food Truck Promotions, of course!

What’s the best way to campaign for Emmy nominations?  Themed Food Truck Promotions, of course!

Just ask Netflix. The company recently promoted their acclaimed show “House of Cards” for Emmy consideration with a free lunch from a gourmet food truck for any eligible voter. As a clever tie-in to the show, the truck masqueraded as Freddy’s BBQ, a fictional barbeque restaurant frequented by the character Frank Underwood, played by Kevin… Continue reading »

Featured Food Truck: Petaluma Poultry “Support your local chicken”

Featured Food Truck: Petaluma Poultry “Support your local chicken”

Petaluma Poultry Co is the latest company to use a rented food truck and take to the streets to promote their product with their “Support your local chicken” food truck campaign at the 39th Solano Ave Stroll event in San Francisco. The one day event has been called the “oldest and largest street festival in… Continue reading »

Featured Food Truck: Hot Pockets

Featured Food Truck: Hot Pockets

The spotlight this week is on Nestle USA’s Hot Pocket truck; the latest promotional food truck to hit the street to promote a product. The company partnered with food truck experts, Road Stoves, to brand, set up and staff a truck for the day-long event in Hollywood to showcase the changes made to the popular… Continue reading »

Private listings for food truck rentals

Private listings for food truck rentals

Everyone wants a food truck these days. Now there’s a new site to purchase used trucks privately, directly from truck owners. Truck owners can list for a low rate. Check it out: www.foodtruckrental.com

Microsoft’s Food Truck

Microsoft’s Food Truck

Check out Microsoft’s recently launched “Meet & Eat” ad campaign. Utilizing multiple food trucks throughout the country, Window’s OS mobile phones have a new marketing platform. Partnering with RoadStoves (www.roadstoves.com) for the food trucks, graphic wraps, and logistics, this new food truck advertising campaign brings the “gourmet street food” niche to a whole new level.

Advertising on Food Trucks

Advertising on Food Trucks has become big business. Fortune 500 companies such as Verizon, Frito-Lay, and gaming conglomerate NAMCO are just a few that have tossed their hats into the ring. Considered one of the most direct brand to consumer experiences, the onslaught of “gourmet” catering trucks with corporate branding have taken cities by storm…. Continue reading »