Just ask Netflix. The company recently promoted their acclaimed show “House of Cards” for Emmy consideration with a free lunch from a gourmet food truck for any eligible voter. As a clever tie-in to the show, the truck masqueraded as Freddy’s BBQ, a fictional barbeque restaurant frequented by the character Frank Underwood, played by Kevin… Continue reading »
Check out Microsoft’s recently launched “Meet & Eat” ad campaign. Utilizing multiple food trucks throughout the country, Window’s OS mobile phones have a new marketing platform. Partnering with RoadStoves (www.roadstoves.com) for the food trucks, graphic wraps, and logistics, this new food truck advertising campaign brings the “gourmet street food” niche to a whole new level.
Advertising on Food Trucks has become big business. Fortune 500 companies such as Verizon, Frito-Lay, and gaming conglomerate NAMCO are just a few that have tossed their hats into the ring. Considered one of the most direct brand to consumer experiences, the onslaught of “gourmet” catering trucks with corporate branding have taken cities by storm…. Continue reading »